Course Curriculum

Digital Marketing Specialist 1. Fundamentals of Digital marketing
  • 4 steps of marketing
  • 4 P's of marketing
  • Difference between Traditional and Digital Marketing
  • Objectives of Social Media Marketing for Business
  • Advantages of Social Media Marketing
Market Research
  • Introduction
  • Competitor Analysis
  • Market Survey
  • Creating a Buyer Persona
  • Finding Target Audience
Website Planning and Development in WordPress
  • Domain Name Research
  • Domain Hosting
  • Creating a Website
Email Marketing
  • Why Market your Business with Email.
  • Creating an Email marketing Account
  • How to write subject Lines.
  • How to create an Email Marketing Campaign
Affiliate Marketing
  • How to become Affiliate Partners
  • How to earn money using Affiliate Marketing
Lead Generation
  • What is Lead Generation
  • How to generate quality leads
  • How to generate quality Leads
  • How to Nurture Leads
Content Writing
  • How to write Effective Text Content
  • Learn Content writing Frameworks
Search Engine Optimization(SEO) Level 1
  • Introduction to SEO
  • Metrics to Measure SEO performance
  • How to SEO optimization your Site
  • Keyword Research
  • Filtering Keywords
  • Meta Descriptions
  • Link Building
Social Media Marketing (SMM) Level 1
  • Introduction
  • Social Media Platforms Overview
  • Facebook Marketing
  • Instagram Marketing
  • Linkedin Marketing
Google Ad-words Level 1
  • Setting up Adwords Account
  • Selecting Right Campaign Type
  • How to Create Effective Ads
  • Target Audience
  • Bidding Strategies
Google analytics for Level 1
  • Google Analytics Overview
  • Setting up Google Analytics account
  • Setting up Goals
  • Measuring and Optimizing
Case studies and Practical Assignments
Advanced Digital Marketing
  • Fundamentals of Digital Marketing
Market Research
Website planning and Development in WordPress
Email Marketing
Affiliate Marketing
Lead Generation
CopyWriting
Content Writing
Search Engine Optimization(SEO) Level 1 and 2
Social Media Marketing (SMM) Level 1 and 2
Pay Per Click Advertising (PPC)
Google Ad-words Level 1 and 2
Google for Local Business
Online Earning and Freelancing Techniques
Case Studies and Practical Assignments
BONUS : Linkedin Workshop Resume Building Workshop

Course Duration: 2 Months

Overview

Digital marketing is advertising delivered through digital channels such as social media, mobile applications, email, web applications, search engines, websites, or any new digital channel. It is also the marketing of products or services using digital technologies on the Internet, through mobile phone Apps, display advertising, and any other digital mediums.

Career opportunities for Digital Marketing Specialist:

Digital Marketing is one of the highest-paying and fastest-moving jobs and is one of the most demanding jobs among the top 10.

Various Job Profiles after the completion of Digital Marketing course:

Content Manager, Content Strategists, VR Developers & Editors, SEO & SEM Specialists, UX Designer, Email Marketing Specialist, Digital Marketing Managers & Directors, Analysts and AI Specialists, and many more.

Certificate

Got any queries?

 Got any queries?
Talk to the counselor Ph: +91-9706595851/ +91-8404049881

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